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http://advisorymatters.naaceblogs.org/2010/03/05/alex-ferguson-uses-an-ipod-t
I had the privilege of facilitating on one of Becta’s Parental Engagement briefings this week for Primary schools. Despite being a long way from home, I’d volunteered to help with the Manchester briefing since I was in the area doing some work with schools. Held in the Manchester United conference facilities, I turned up early to have a look around. Now I’m not really a great football fan, but the opportunity arose so I thought, “why not take your afternoon off doing the stadium tour. At least you can say you’ve done it.” So that’s what I did.
I’m still unsure whether I really enjoyed the tour or not, but one thing that struck me was the distinct lack of cutting-edge technology, the only concession I could find was the iPod dock below the central plasma screen in the home dressing room (picture above). Who knows whether it’s used to play soothing or inspiring music to the team before battle commences, or it show clips of their opponent’s moves? Given the sparse nature of the display equipment I pondered what Alex Ferguson keeps on his iPod and might use this dock for. For example, does he prepare podcasts for the players to listen to on the coach? I’ll probably never know …
The highlight of the briefing was Professor Charles Deforges 20 minute talk on the impact on parental involvement on pupil achievement. He’s the statistican that produced the literature review of research back in 2003 for the DES that proves that affecting parenting is by far the most effective way of raising achievement and change the prospects of disadvantaged young people. He produced some stunning statistics. For example, students with good parenting skills and attitudes have a 26 percentile point advantage of getting five ‘c’ passes at GCSE. This was little to do with wealth or success of parents. Indeed, having both parents educated to degree level provides only three percentile points. As he pointed out, tackling poor-performing schools can only take you so far, to really affect social justice, giving parents parenting skills and strategies is the only way forward.
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